Methodology and Channels in Detail

Growing gross revenue is pointless if margins burn along the way. Many agencies celebrate ROAS or gross sales reports; we audit your real Net Take-Home Margin after platform commissions, payment gateways, freight and fixed replenishment costs (COGS).

We define the break-even price and optimal selling margin (Pv) with strict mathematical formulation:

Operational Action: We connect dynamic cost and stock feeds to ad campaigns to switch ads off automatically when a product drops below its threshold margin.

We build and integrate cognitive agents connected directly to your product catalog, knowledge base and WhatsApp Cloud API. They are not predictable numbered-menu chatbots; they reason in natural language with an empathetic, persuasive tone.

• Immediate responses (<2 seconds) so no inquiry goes cold on WhatsApp or Instagram.
• Real-time stock lookup and smart recommendation of variants and sizes.
• Direct payment links with a pre-filled checkout to close purchases on the spot.
• Smooth handover to human operators for questions outside the protocol.

Search engines are moving from Google's list of links to answers synthesized by LLMs: ChatGPT Search, Gemini, Perplexity and Copilot. This is GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).

We structure your store to be cited as an authoritative source when a potential customer searches for what to buy:

• Native injection of Schema.org JSON-LD semantic data for products, prices, shipping and real-time stock.
• Publication of agent.json endpoints based on the Universal Commerce Protocol (UCP).
• Semantic architecture that indexes attributes, use cases and technical comparisons for LLMs.

Paid traffic doesn't scale if users buy once and never come back. We build complete funnels under the discipline of Product-Led Growth (PLG) to maximize customer lifetime value (LTV) and drastically reduce the effective customer acquisition cost (CAC).

• Automated post-sale flows on WhatsApp for scheduled repurchase based on the product lifecycle.
• Referral mechanics and dynamic coupons driven by direct recommendation.
• Smart abandoned-cart recovery with contextual messages and live support.

We build ultra-fast stores designed exclusively to turn visitors into repeat buyers. We cut load time (LCP) to under 1.0 second, eliminating bounces and checkout frustration.

We work with two approaches depending on the stage of your business: deep optimization of leading platforms (Tiendanube, Empretienda, Shopify, WooCommerce) or a decoupled Headless frontend in Next.js / React for established brands.

We integrate artificial intelligence into your daily business processes. We don't add generic plugins; we program microservices with n8n, Make and language-model APIs to solve real bottlenecks in your stock, invoicing and logistics.

We align your ad spend with the unit margins of each product. We monitor customer acquisition cost (CPA) live against the gross profit generated, to make sure every peso invested returns real margin to your bank account.

Demand generation through visual impact and impulse buying. We integrate the Conversions API (CAPI) to eliminate attribution loss caused by cookie blockers, combining Advantage+ campaigns with high-retention creatives.

We capture the buyer who already knows what they want and is looking for the best price, delivery and quality. We set up Performance Max campaigns optimized on Merchant Center feeds, with surgical exclusion of irrelevant terms.

We structure ads in native 9:16 format, using Spark Ads to lean on authentic content creators, achieving competitive cost per click (CPC) and high-margin impulse sales.

We optimize the ACOS (Advertising Cost of Sales) of your Mercado Libre listings. We calibrate bids by time of day and demand to win the Buy Box and top organic positions without cannibalizing your net margin.